I’m a strategic communication specialist dedicated to shaping authentic brands, powerful voices, and meaningful connections. With a strong foundation in public relations and storytelling, I help individuals and organizations craft narratives that inspire trust, build influence, and leave a lasting impression.

My ambition is to build something meaningful that brings people together through learning and creativity. I want to create opportunities for Malaysians to share their skills, discover new passions, and grow in ways that feel genuine and connected. I believe every person has knowledge worth sharing — it just needs the right space and community to shine. Through this journey, I hope to make learning more accessible, more personal, and more inspiring for everyone.

My purpose is to use design and creativity to make people’s lives simpler, more meaningful, and more connected. I want every project I work on to serve a real purpose — not just to look good, but to make a difference in how people experience the world. Whether it’s through thoughtful design, storytelling, or innovation, my goal is to create work that inspires change, encourages learning, and adds value to everyday life.
Years Of Experience
Helping individuals and organizations craft clear, compelling narratives that build trust, influence, and recognition.
Building media strategies that shape perception, strengthen reputation, and grow trust and influence.
Building connections that grow influence, open doors, and elevate reputation.
Completed the European Baccalaureate at the European School RheinMain, where I developed a strong intellectual foundation through advanced studies in Philosophy, History, German, English, and Mathematics.
Completed a Bachelor of Arts (Honours) in Communication at Sunway University, Malaysia, majoring in Corporate Communication and Public Relations, with a thesis on the influence of TikTok political content on first-time youth voters ahead of GE1
I’ve worked as a freelance social media and PR strategist, managing campaigns for political figures, organizations, and football clubs in Malaysia. My work includes strategy, content creation, and reputation management for clients such as 4manzcoffee, Toastmasters International, and Kedah FC. I also manage social media growth and creative direction, including a TikTok account with over 120K followers.
Interned with Valiram under the Swiss Watch Global marketing team, where I supported campaigns for luxury brands including Rolex, Cartier, Breitling, Bell & Ross, TUDOR, and Swiss Watch. My role involved creating EDMs, writing articles, producing social media content, and assisting in event planning and execution. Through this experience, I developed a strong foundation in luxury marketing, brand storytelling, and digital communication.
Assisted with public relations and marketing campaigns aimed at promoting Malaysia across European markets. Contributed to media coordination, stakeholder engagement, and the preparation of press materials and digital content. This experience provided early exposure to corporate communication, destination branding, and international public relations.
Assisted in the planning and management of corporate and promotional events, ensuring all logistics and details aligned with brand objectives. Coordinated communication between internal teams and vendors to support event execution. This experience strengthened my skills in project management, teamwork, and internal communication.